New Delhi, March 24 -- India's media and entertainment (M&E) industry is witnessing a strong growth trajectory, driven by digital acceleration, evolving consumer behaviour, and rapid technological innovation, according to the latest FICCI-EY report.

The sector grew by 9 per cent in 2025 to reach Rs 2.78 trillion, outperforming broader economic indicators and reinforcing its position as a key pillar of India's digital economy.

The report noted that the industry has entered "a new phase of scale, innovation and transformation," marked by deeper audience engagement and platform convergence.

A major inflection point has been the rise of digital media, which has overtaken traditional television to become the largest segment within the indus...