New Delhi, Feb. 24 -- India's e-commerce market is projected to surge from its current USD 120-140 billion to USD 280-300 billion by 2030. According to a report by Boston Consulting Group (BCG), "Shoppers today move seamlessly between screens and stores, researching online, purchasing offline, and vice versa, based on convenience, trust, and need."

The report indicated that while e-commerce is expanding, it still accounts for only 7-8 per cent of total consumer spending. Offline retail continued to grow at an annual rate of 13-14 per cent. Currently, 5 out of 10 offline shoppers use online platforms to research and gather information before making a purchase.

Parul Bajaj, India Leader - Marketing, Sales and Pricing Practice at BCG, stat...