New Delhi, July 21 -- Nearly 94 per cent of mobile shoppers visiting direct-to-consumer (D2C) brand websites in India leave without making a purchase, highlighting a major challenge for online retailers despite the country's rapidly growing mobile commerce market, according to a report by AppMaker, which recently joined StarApps.

The report said smartphones have become the primary shopping platform in India, with 78 per cent of D2C traffic now coming from mobile devices.

It noted that India's digital commerce market continues to expand, supported by around 750 million smartphone users and a 20 per cent year-on-year growth in shopping app sessions.

It stated, "India's D2C brands are building for the wrong screen. Every visitor who leave...