New Delhi, Aug. 10 -- India's consumer sector is likely to see a stronger demand environment in the coming months, with FMCG demand projected to grow 9-11 per cent between August and November as improving purchasing power supports the festive season. However, companies will need to navigate elevated input costs, intensifying quick-commerce competition and a structural shift towards premium, personalised and digitally enabled consumption.

The July 2026 consumer sector tracker highlighted that a period of relatively low inflation has helped restore consumers' real purchasing power, creating a favourable backdrop for festive spending. Consumer appetite has remained resilient despite geopolitical and Middle East-related headwinds, with compa...