Rio de Janeiro, June 8 -- The International Air Transport Association (IATA) has announced a strengthening of its IATA PaxInsight passenger satisfaction benchmarking program with the addition of Virgin Atlantic's trans-Atlantic routes to the survey.

From booking and check-in to flight comfort and the arrival experience, PaxInsight measures satisfaction on more than 60 travel attributes across the passenger journey.

According to a release, airlines participating in the program are able to benchmark their own customers' satisfaction levels against industry averages and against their competitors on the same routes.

Over the past year, PaxInsight has collected feedback from more than 57,000 passengers from its participating airlines. The s...