India, Oct. 3 -- HT Syndication

New Delhi [India], October 3: Where did your last customer actually discover your brand? Was it an Instagram Reel, a creator review, a Google search, a YouTube video, or the marketplace where they finally purchased?

For many brands, the answer is not one channel but several working together.

Customers no longer move neatly from awareness to consideration and then conversion. They discover products while scrolling, validate them through creators, search for more information, compare alternatives, and buy wherever the process feels easiest. This shift has made a connected approach to D2C marketing strategy essential, where search, social media, content, performance campaigns, and commerce experiences work ...