Bhubaneswar, May 18 -- The Ministry of Rural Development (MoRD) on May 14-15, organised a two-day national consultation in Bhubaneswar to develop an operational roadmap for SHE-MARTs, a women-led rural marketing ecosystem aimed at strengthening enterprise development and market access under the Deendayal Antyodaya Yojana-National Rural Livelihoods Mission (DAY-NRLM).

The consultation brought together State Mission Directors, senior officials from State Rural Livelihoods Missions (SRLMs), NABARD representatives, financial institutions, sector experts and development practitioners to deliberate on implementation frameworks, financing models, governance structures and convergence mechanisms for the initiative.

Addressing the inaugural sess...