Guwahati, March 12 -- In a major boost to India's agricultural exports, the Agricultural and Processed Food Products Export Development Authority (APEDA) under the Ministry of Commerce and Industry facilitated the first export consignment of 25 metric tonnes of GI-tagged Joha rice from Assam to the United Kingdom and Italy on March 12, 2026, in collaboration with the Assam Agriculture Department.

The aromatic indigenous rice variety, which received its Geographical Indication (GI) tag in 2017, is gaining recognition in premium global markets for its distinctive fragrance, fine grain texture and rich taste.

The Joha rice got the GI tag in 2017. Joha rice, an indigenous aromatic variety from Assam, is highly valued for its distinct fragra...