New Delhi, Oct. 26 -- The Government e-Marketplace (GeM) promotes 'The AABHAR Collection', an online storefront displaying curated gift items and hampers sourced from regional craft hubs across the country, according to the Ministry of Commerce & Industry.

The digital catalogue features products tied to the One District, One Product (ODOP) initiative and Geographical Indication (GI) tags. This platform provides government buyers with access to regional goods while creating commercial avenues for artisans, weavers, rural entrepreneurs, and women-led enterprises.

Chief Executive Officer of GeM, Mihir Kumar, highlighted the wider reach established through this network during the launch of the campaign.

"The Aabhar Collection marks an impo...