New Delhi, June 27 -- The Food Safety and Standards Authority of India (FSSAI) has issued a notice to SAJ Food Products over alleged misleading claims on its "Eat Fit Digestive Biscuits", following a consumer complaint regarding discrepancies in labelling and compliance with food safety advertising regulations.

According to the notice, the complaint alleged that the product's front label claimed "100% Atta", while the ingredients list mentioned only 72.33 per cent atta, thereby making the claim potentially misleading for consumers.

During its examination, the FSSAI regulator observed multiple non-compliances in the product's claims. FSSAI noted that the "No Added Sugar" claim was misleading, as the product reportedly contains maltodextr...