New Delhi, Aug. 2 -- The Food Safety and Standards Authority of India (FSSAI) has initiated enforcement action against several alcoholic beverage manufacturers over alleged violations related to flavour usage, misleading labelling and age claims, the Ministry of Health and Family Welfare said on Sunday.

In an official statement, the Ministry said the action was taken after FSSAI found certain manufacturers were adding external flavours that mimic the inherent aroma and taste of standard alcoholic beverages and selling them as regular rum or whisky, contrary to existing food safety regulations.

According to the Ministry, such products are "not only sub-standard but are also misrepresented by using the names of standard categories" and sh...