Voorburg, Aug. 25 -- Bollywood star and sports entrepreneur Abhishek Bachchan is targeting Europe for cricket's next big expansion, expressing firm confidence that the newly launched European T20 Premier League (ETPL) can capture the continent's passionate sports audience despite football's deep-rooted dominance.

Speaking from the Netherlands to ANI ahead of the inaugural six-team tournament, ETPL co-founder Bachchan on Tuesday highlighted that European fans already possess a strong foundation of sports literacy and familiarity with cricket, drawing parallels to his early experience investing in India's Pro Kabaddi League.

"It's the same confidence I had in a cricket-dominated country like India to start a Kabaddi team. I saw similar tr...