New Delhi, March 19 -- Football superstar Erling Haaland is investing in Norway Chess and its new tour format, the Total Chess World Championship Tour. Haaland has ambitious plans to contribute to making chess a broader and more spectator-friendly sport.

Norway Chess has been a driving force for innovation in chess for years and is now taking another major step with the launch of the Total Chess World Championship Tour. The initiative is now gaining a new strategic investor: global football superstar Erling Haaland. Together with Norwegian business leader Morten Borge, Haaland has established the company Chess Mates, which will be a significant owner of Norway Chess.

"Chess is an incredible game. It sharpens your mind, and there are cle...