India, July 20 -- HT Syndication

New Delhi [India], July 20: For decades, the jewellery industry relied on the same ideas to define luxury. Exclusivity. Scarcity. Tradition. But today's consumer is asking different questions. Where was this made? Why does it cost what it does? Does the story behind the product align with my values?

These questions sit at the heart of EMORI, one of India's fastest-growing lab-grown diamond jewellery brands that is quietly reshaping how a new generation thinks about fine jewellery.

Founded by Arushi Jain, a graduate of IIM Calcutta and Panjab University with over a decade of experience spanning Goldman Sachs, consulting, consumer technology, and OYO, EMORI emerged from a blend of professional expertise a...