New Delhi / Gurugram, April 30 -- Sustainability has become a priority for most brands today, but when it comes to advertising, media, marketing and events, there is still no clear way to understand their actual environmental impact. EcoMedia Solutions (EcoMS) is looking to change that with the introduction of EcoMeter.

Built on its proprietary platform EMS (Environment Media Solutions), EcoMeter is designed to help brands, agencies, and marketers measure the carbon footprint of both campaigns and event-led activations with far greater accuracy than what the industry relies on today.

While most current approaches depend on broad budget-linked estimates or standard assumptions, EcoMeter takes a more grounded route using actual localised ...