Digital adoption linked to 7.5 pc higher household consumption expenditure: Report
New Delhi, Oct. 31 -- Growing digital adoption could support higher household consumption and accelerate the diversification of spending towards services and durable goods, although India's shift towards online purchasing remains uneven across income groups and product categories, according to a research report by SBI Research.
Households adopting online purchase and payment platforms recorded 7.5 per cent higher Monthly Per Capita Consumption Expenditure (MPCE) compared with non-adopting households, while their expenditure on services and durable goods was 23.4 per cent and 24.5 per cent higher, respectively, the report said.
The findings are based on a fixed-effects log-linear model that controls for household characteristics and stat...
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