New Delhi, March 22 -- The Delhi High Court is scheduled to hear a commercial suit on Monday filed by Patanjali Ayurved co-founder and Managing Director Acharya Balkrishna seeking protection of his personality rights and action against alleged misuse of his identity through deepfake technology.

The matter is listed before Justice Tushar Rao Gedela.

The suit has been filed against Ashok Kumar (fictitious name) and other unknown parties for allegedly being involved in creating or circulating manipulated digital content.

Acharya Balkrishna is an Indian businessman, author, and co-founder and Managing Director of Patanjali Ayurved. He holds a significant stake in the company and is a close associate of yoga guru Ramdev. Balkrishna was also...