New Delhi, Oct. 10 -- The Delhi High Court has restrained the unauthorised use of actor Vijay Deverakonda's name, image, voice and other personality attributes, including through artificial intelligence (AI), deepfakes and face-morphing technology, without his consent.

Justice Vikas Mahajan also directed social media platforms Meta, Google and X to remove and permanently take down the content identified by the actor, including videos, reels, posts, accounts and channels that allegedly misuse or imitate his persona.

The court directed online marketplaces to remove the identified infringing links within 72 hours of receiving a copy of the order. Domain name registrars were also directed to lock and suspend specified domains within the sam...