New Delhi, June 1 -- The Delhi High Court has granted interim protection to actor Varun Dhawan against the unauthorised commercial exploitation of his personality rights, restraining several websites, social media accounts and online platforms from using his name, image, voice, likeness or other attributes of his persona through technologies such as artificial intelligence, generative AI, machine learning, deepfakes and face-morphing tools.

Justice Jyoti Singh passed the order while hearing a suit filed by Dhawan alleging unauthorised use of his identity across booking websites, merchandise platforms and social media channels that were allegedly using his persona for commercial gain and disseminating AI-generated content depicting him in...