New Delhi, Aug. 6 -- FMCG major Dabur India Ltd. has approached the Delhi High Court challenging an order issued by the Food Safety and Standards Authority of India (FSSAI) directing it to discontinue the sale of certain food products carrying expressions such as "100% Pure", "100% Natural", "100% Purity Guaranteed" and "100% Organic."

The challenge arises from a prohibitory order dated August 3, 2026, issued by the FSSAI's Designated Officer, directing Dabur to immediately stop the sale of a number of food products bearing "100%" claims. The regulator has stated that such declarations are ambiguous, incapable of objective verification and may have the potential to mislead consumers. According to reports, the order is part of the FSSAI's...