New Delhi, Nov. 14 -- Chhath Puja preparations have boosted shopping activity at Delhi's Geeta Colony market, with devotees purchasing ritual items ahead of the festival despite a sharp rise in prices.

While vendors report steady sales, higher costs are discouraging many customers, with some choosing to enquire about prices rather than make purchases.

Shopkeeper Munni Devi said that sales were continuing despite the rising prices, but customers were increasingly hesitant about spending.

"Goods are selling, though prices are extremely high; many customers just ask about the price and walk away," she said.

"Yet, with the festivals approaching, people have no choice but to make purchases; they are buying out of necessity, and we are forc...