New Delhi, Sept. 30 -- CCAvenue, the flagship payments brand of AvenuesAI Limited, has brought Apple Pay to its merchant network, expanding the payment options for customers using Apple devices.

The move enables CCAvenue's merchants to offer Apple Pay as a payment method across in-store, in-app and online transactions, providing customers with a faster and more convenient checkout experience.

At the technology layer, CCAvenue plays a central role as the payments infrastructure platform through which its merchant network can access new-age payment options. The company's platform supports merchants across sectors including retail, travel, real estate, telecommunications, government, utilities, hospitality, education and healthcare, with a...