New Delhi, March 3 -- The Commission for Air Quality Management (CAQM) has issued a framework directing NCR States and the Government of the National Capital Territory of Delhi (GNCTD) to roll out targeted Information, Education and Communication (IEC) campaigns aimed at tackling region-specific sources of air pollution.

The move seeks to institutionalise sustained public engagement as a core pillar of pollution control strategy across Delhi-NCR, shifting focus from seasonal firefighting to year-round behavioural change and awareness.

In its latest advisory, the Commission said, "The Commission advises all NCR States and GNCTD to direct the concerned agencies in the region to plan, implement and intensify targeted IEC campaign, aligned ...