Moscow, Sept. 30 -- The creative economy is emerging as a potential area of cross-border investment and economic cooperation among BRICS+ countries, with creative industries increasingly contributing to innovation, employment, exports and urban development, according to a TV BRICS study.

The global creative industries market was estimated at USD 2.9 trillion in 2024 and could exceed USD 4.3 trillion by 2033, with an average annual growth rate of 4.3 per cent. The sector currently accounts for around 3.1 per cent of global GDP, three per cent of global trade and more than six per cent of employment.

The study identifies three broad development models within BRICS+: an innovation and technology model represented by China and the UAE; a hy...