New Delhi, June 16 -- Live entertainment and the business creation around the buzz is expected to generate Rs 700 crore in Assam over the next five years, with the state targeting around three marquee events a year, according to a research report by EY Parthenon.

The state is planning a purpose-built concert park and it is aligning tourism, infrastructure and industry partners in the process. Guwahati is positioning itself as the North-East gateway for large-scale cultural experiences. Other states can replicate the model with policy clarity and public-private partnerships, the report said.

According to EY Parthenon's report commissioned by BookMyShow and Assam Tourism Development Corporation Ltd., India's live entertainment market is g...