Guwahati, June 11 -- Once peripheral to India's live entertainment circuit, Assam is fast emerging as one of the country's most compelling concert destinations. Backed by progressive policies, strategic infrastructure investments, rising audience demand and key public-private partnerships, the state is demonstrating how live entertainment can serve as both a cultural asset and a catalyst for economic growth.

In a landmark step towards institutionalising this vision, BookMyShow, India's leading live entertainment and culture platform in collaboration with the Assam Tourism Development Corporation Ltd. (ATDC) and EY-Parthenon, strategy and consulting firm, has unveiled The Assam Blueprint: Turning Live Music Economy into a Tourism Multipli...