Vijayawada, March 15 -- A 'Quality Walk' was organised in Vijayawada on Sunday to mark World Consumer Rights Day.

The event was organised by the Bureau of Indian Standards (BIS) and flagged off by Vijayawada Traffic Deputy Commissioner of Police (DCP) Shereen Begum as part of efforts to promote consumer awareness and quality standards among the public.

Speaking about the initiative, Prem Sajani, Director and Head of BIS Vijayawada, said the walk was organised to raise awareness about the importance of using ISI-marked helmets for road safety.

"Today, BIS is organising a 'Quality Walk' on 'World Consumer Rights Day', celebrated on March 15 every year. This year, we are doing it in association with the Traffic Department, Vijayawada, And...