New Delhi, April 20 -- Despite elevated gold prices, this year's Akshaya Tritiya witnessed robust sales across the gems and jewellery sector, reflecting resilient consumer sentiment and strong buying intent.

The auspicious occasion, observed on April 19, saw heavy footfall at jewellery showrooms nationwide, with industry estimates pointing to significant volumes of gold purchases even as prices surged sharply over the past year.

"On the occasion of Akshaya Tritiya, overall trade across India remained very strong, with an estimated 18 to 20 tonnes of business recorded," said Rajesh Rokde, Chairman, GJC. "While South India picked up momentum early in the day, regions like Maharashtra saw increased activity post 2 PM, with stores operating...