Bengaluru, Oct. 5 -- AI startups are increasingly looking at creators, storytellers and other individuals with strong personal expertise as digital twin technology moves beyond content generation towards interactive experiences, with author Chetan Bhagat joining AI startup TwinCafe as Chief Creative Officer, partner and co-investor.

TwinCafe, developed by Viven AI, said in a statement on Monday that Bhagat has also invested his own capital in the company. His role will focus on the creative side of the platform as it explores the use of AI Digital Twins to make a person's knowledge, experience and perspective available through personalised interactions.

Bhagat said the technology could change how people interact with knowledge and with ...