New Delhi, July 8 -- The strategic integration of artificial intelligence is projected to unlock an average 30-35 per cent improvement in overall business profitability for Indian micro, small, and medium enterprises (MSMEs), according to a joint report by Google and India SME Forum

Furthermore, the report highlighted that digital adoption helps nearly 60 per cent of Indian MSMEs achieve double-digit revenue growth.

Vidhya Srinivasan, VP / GM, Ads & Commerce, Google, said, "India's digital maturity has unlocked new opportunities for small businesses. Our AI-powered tools have helped millions of small businesses reach new customers on Google and convert real-time consumer interest into growth."

"Looking ahead, agentic AI will actively w...