New Delhi, Aug. 28 -- E-commerce companies investing in artificial intelligence (AI) could struggle to get the desired results if they do not first build clean, structured and centralised data systems, according to a report by global tech firm Nisum.

The report said data readiness is one of the biggest factors determining whether AI projects move beyond experimentation and deliver measurable business outcomes. It noted that AI systems depend heavily on the quality of the information they receive, making data infrastructure a critical foundation for businesses looking to scale AI.

"AI is only as powerful as the data feeding it, and the data problem is almost always bigger than the client thinks," the report said.

The report said compani...