Mumbai, Nov. 12 -- Aamir Khan Productions and Excel Entertainment has joined hands to launch microdrama platform, a venture which has been in works for some time.

According to the press note, Aamir Khan Productions and Excel Entertainment are joining hands to launch a microdrama platform, marking a significant entry by two established film production houses into India's emerging short-form entertainment market.

The venture, which has been in development for some time, is being positioned as a large-scale content ecosystem built around the growing consumption of short-format, mobile-first entertainment. The platform will leverage the existing intellectual property (IP) libraries of both production houses while also investing in the devel...