Srinagar, Sept. 5 -- Authorities in Jammu and Kashmir said that they are striving to "promote film tourism" as Kashmir is set to host a four-day International Film Festival beginning on September 7.

Joint Director Information, Kashmir, Syed Shahnawaz Bukhari recalled the "strong connection" between Bollywood and Kashmir.

"... For the past one month, we have been working on this, and it is also in the public domain. The film festival, it is a very well-intentioned effort by the Government of Kashmir to strengthen the natural connection between Bollywood and Kashmir. Bollywood had a strong connection with Kashmir through films that were shot here, but due to some unfortunate circumstances, that activity reduced. Our effort is to promote f...