Chennai, May 16 -- The ace producers of the South Film Industry praised Kamal Haasan for his open letter regarding the "practical and sustainable operating practices for efficient filmmaking" after PM Narendra Modi called for responsible use of resources amid the ongoing West Asia conflict.

The Kalki 2898 AD producer Vyjayanthi Movies, which is one of the leading production banners in Telugu cinema, appreciated Kamal Haasan's call for the "responsible measures" in filmmaking.

Taking to their X handle, Vyjanthi Movies wrote, "Incredible man. Incredible words. At a crucial time for the cinema industry, Mr Kamal Haasan is among the first to step forward and speak about responsible measures to control costs and protect the future of cinema....