New Delhi, June 9 -- FIFA will serve as the anchor intellectual property (IP) around which ZEE5 and Unite8 Sports plan to build a sports portfolio, helping the platform strengthen its position in India's sports market and deepen engagement with younger, digital-first audiences, according to Bavesh Janavlekar, Chief Business Officer, Unite8 Sports, ZEE5 Entertainment Enterprises.

Earlier this month, ZEE Entertainment Enterprises announced that it had secured the exclusive Indian television and digital rights to 39 FIFA tournaments scheduled between 2026 and 2034, including the FIFA World Cup 2026, FIFA World Cup 2030 and FIFA Women's World Cup 2027.

The 2026 FIFA World Cup will be held from June 11 to July 19 across the United States, Ca...