Chandigarh, Oct. 5 -- Securities and Exchange Board of India (SEBI) Chairman Tuhin Kanta Pandey on Monday urged investors to understand financial products and risks before putting their money into the markets as the regulator launched Project Jagruk, an investor awareness campaign aimed at improving financial literacy across the country.

"Do not invest because someone told you to. Do not invest because everyone else is investing. Invest because you understand," Pandey said while launching the campaign in Chandigarh.

The SEBI Chairman said India's capital markets have become deeper, broader and more accessible over the last decade, with companies having more avenues to raise capital and households having a wider range of investment choic...