New Delhi, Aug. 4 -- Taking strict regulatory action against product labelling, the Food Safety & Standards Authority of India (FSSAI) barred a major consumer goods manufacturer from selling items carrying unverified absolute claims.

FSSAI, in a post on X, stated that it has issued a Prohibition Order directing M/s Dabur India Limited to immediately cease the sale of food products carrying misleading "100%" claims.

"Food products being sold on the company's website were found carrying misleading "100%" claims such as "100% Natural", "100% Pure", "100% Purity Guaranteed", "100% Organic" and "100% Tender Coconut Water". The use of the 100% claims are in contravention of the FSS (Advertising & Claims) Regulations, 2018, as they are ambiguo...