In-game branded content is not what most marketers think it is

South Africa, July 31 -- That is the argument Michael Anav, CEO and Co-Founder of ReachPlayers, has been making to brand planners for years, and the one the IAB is now building formal frameworks to su... Read More

Cracker Barrel CEO Julie Masino to step down after failed rebrand

South Africa, July 31 -- Cracker Barrel, a US casual dining and retail chain best known for its country-themed restaurants and gift stores, announced that Masino will leave the role on 10 August. She ... Read More

#WPRD2026 | The Human Rhythm: The pattern communicators keep ignoring

South Africa, July 31 -- Humans live in rhythm. Not in neat audience segments or persona decks. Not in demographic clusters or psychographic profiles. They live in the flow of real days: the rush, t... Read More

Clinical Trial: An interventional study of the usefulness of manual therapy, including Seitai, as part of a dietary program aimed at reducing visceral fat: an open-label, randomized, parallel-group controlled trial (Japan)

Tokyo, Aug. 1 -- UMIN Clinical Trials Registry (UMIN-CTR) received information related to the study (UMIN000062428) titled 'A study of whether adding manual therapy, including Seitai, to a dietary pro... Read More

Clinical Trial: Clinical verification of the effects of AI-equipped radio on well-being and communication promotion in elderly care facilities (Japan)

Tokyo, Aug. 1 -- UMIN Clinical Trials Registry (UMIN-CTR) received information related to the study (UMIN000062424) titled 'Clinical verification of the effects of AI-equipped radio on well-being and ... Read More

Clinical Trial: Evaluation of the Utility of IMPULSED Diffusion MRI on the Advanced MRI System MAGNETOM Cima.X for Improving the Diagnostic Accuracy of Prostate Cancer MRI (Japan)

Tokyo, Aug. 1 -- UMIN Clinical Trials Registry (UMIN-CTR) received information related to the study (UMIN000062423) titled 'A Study of Advanced Diffusion MRI for Improving the Diagnosis of Prostate Ca... Read More

Clinical Trial: Effects of lung volume recruitment training using a lung insufflation capacity trainer and maximum insufflation capacity training on respiratory function in healthy male adults: a randomized crossover pilot trial (Japan)

Tokyo, Aug. 1 -- UMIN Clinical Trials Registry (UMIN-CTR) received information related to the study (UMIN000062421) titled 'Effects of maximum insufflation training on respiratory function' on July 31... Read More

Clinical Trial: Efficacy of Exercise Interventions by Certified Health Exercise Professionals in Health and Productivity Management: A Quasi-Randomized Parallel-Group Comparative Trial (Japan)

Tokyo, Aug. 1 -- UMIN Clinical Trials Registry (UMIN-CTR) received information related to the study (UMIN000062419) titled 'Evaluation of Exercise Programs Provided by Certified Exercise Professionals... Read More

Clinical Trial: Feasibility of a novel airway clearance strategy using Mechanical Insufflation-Exsufflation in elderly patients with pneumonia: A pilot randomized controlled trial (Japan)

Tokyo, Aug. 1 -- UMIN Clinical Trials Registry (UMIN-CTR) received information related to the study (UMIN000062418) titled 'Feasibility of a novel airway clearance strategy using Mechanical Insufflati... Read More

Clinical Trial: A Prospective Single-Center Observational Study of Ultrasound-Guided Adductor Canal Block Combined with Popliteal Plexus Block on Rescue Analgesic Use Within 24 Hours and Perioperative Outcomes in Patients Undergoing Tibial Plateau Fracture Surgery (Japan)

Tokyo, Aug. 1 -- UMIN Clinical Trials Registry (UMIN-CTR) received information related to the study (UMIN000062416) titled 'Prospective observational study of ultrasound-guided adductor canal block co... Read More

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