South Africa, Feb. 24 -- This approach was recognised at the 2026 EXSA-llence Awards, the annual industry awards hosted by the Exhibition & Events Association of South Africa, where Scan Display recei... Read More
South Africa, Feb. 24 -- With consumers under sustained pressure, retail channels evolving rapidly and digital acceleration reshaping shopper journeys, the mandate is clear: protect iconic brands whil... Read More
South Africa, Feb. 24 -- While impact ensures a message is noticed, consistency drives recall and long-term brand consideration. Outdoor Network anchors this principle in a long-standing operational c... Read More
South Africa, Feb. 24 -- Drawing on fresh and original survey data from senior marketers and agency leaders, the research provides the first quantified diagnosis of why effectiveness principles are wi... Read More
South Africa, Feb. 24 -- You spent three weeks with your agency strategist building it. Allocated every line item. Got sign-off. Went into December feeling like you had a plan for the new year. It's ... Read More
South Africa, Feb. 24 -- Insidious strategies On Sunday, South Africa lost one of its most colourful and campaigning voices in media, Joe Latakgomo. In 1997, he told the Truth and Reconciliation Comm... Read More
South Africa, Feb. 24 -- Swartz's departure comes during a challenging period for Spar, as the JSE-listed retailer navigates operational resets, margin pressure, litigation linked to a troubled softwa... Read More
South Africa, Feb. 24 -- I have two issues - firstly, brands are cannibalising their own customer base in the name of cost optimisation and secondly, in the process, they're doing untold damage to an ... Read More
Mumbai, Feb. 24 -- Audi has announced a significant new three-year agreement with Silverstone, beginning in 2026, that establishes the manufacturer as the circuit's Official Car Partner. This strategi... Read More
Mumbai, Feb. 24 -- Suzuki Motorcycle India (SMIPL), the subsidiary of Suzuki Motor Corporation, Japan, has initiated a multi-city campaign titled 'Suzuki Motofest'. The programme is designed to provid... Read More