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How to turn channel partners into brand advocates

South Africa, Aug. 8 -- That kind of personal and professional endorsement is pure gold. You have to do a lot right to build that kind of loyalty. Even if your products are the best, you still have t... Read More


Penquin named among top creative agencies in Africa in Smarties 2024 Business Impact Index

South Africa, Aug. 8 -- The Smarties Business Impact Index (BII), published by the Mobile Marketing Association (MMA), is one of the industry's most prestigious benchmarks for creative effectiveness. ... Read More


Africa Film Finance Forum unlocks path to $20bn film economy

South Africa, Aug. 8 -- With the theme "Pan-African Film Economy: Building a $20bn Industry for 1.4 billion people", the forum brings together a cross-section of industry stakeholders, filmmakers, inv... Read More


SuperSport pioneers Africa's first 24-hour women's sports channel

South Africa, Aug. 8 -- Robust offering Having launched on 01 August, AWSN is now available as a fully produced live stream only feed on DStv Stream, Channel 244, accessible to viewers on the Access ... Read More


#WomensMonth: The Up&Up Group's female leadership on women's issues in advertising

South Africa, Aug. 8 -- Biggest challenge women face in the advertising industry Mathabo Diale, managing partner at M+C Saatchi Abel, Uyanda Manana, head of account management at Levergy, Kathryn McK... Read More


Staying Odd, leading forward: The Odd Number appoints new MD and ECD

South Africa, Aug. 8 -- Both leaders rise from within the agency's own ranks, a deliberate move that reinforces The Odd Number's long-term commitment to growing its own timber and ensuring continuity ... Read More


What do women and billboards have in common?

South Africa, Aug. 8 -- August is Women's Month in South Africa - a time to reflect, celebrate, and elevate the women who shape our lives, industries, and future. At Kena Outdoor, we found a bold (and... Read More


Primedia Broadcasting introduces Just Jazz: A 24/7 online sanctuary for jazz enthusiasts

South Africa, Aug. 8 -- Imagine hosting a dinner party where the ambience is elevated by the sultry sounds of saxophones and the gentle sway of swing. With Just Jazz, your guests will be enveloped in ... Read More


Industry insights: Consumers still aspire, but planning is everything

South Africa, Aug. 8 -- Luxury isn't losing traction. Vicinity Media's global-first visit attribution data shows that, even in a strained economy, South African consumers are still visiting dealership... Read More


#CreativeCircle | Neo Mashigo: The difference between a cherry and goat dung

South Africa, Aug. 7 -- That, says The Up & Up Group's chief creative officer (CCO), Neo Mashigo, who judged the film awards this year at Cannes, is what separates Bronze, Silver and Gold at Cannes. ... Read More