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Trent winding down stores of Utsa affordable ethnicwear

Bengaluru, Aug. 28 -- Tata Group's Trent Ltd is winding down its Utsa stores after the affordable ethnicwear format failed to generate sufficient sales and profitability to justify a standalone store ... Read More


Wipro Consumer launches Snuggles, joining Reliance and Godrej in pet-food push

Bengaluru, Aug. 26 -- Wipro Consumer Care and Lighting has joined a growing list of fast-moving consumer goods (FMCG) companies entering India's pet food market, launching its dedicated dog-food brand... Read More


Mint Explainer: Why brands are calling out rivals in their ads

Bengaluru, Aug. 26 -- Comparative advertising, once largely associated with advertising wars between large consumer companies, is increasingly being used by both challengers and incumbents as consumer... Read More


Urban Company turns to luxury brands to premiumize beauty business

Bengaluru, Aug. 25 -- Urban Company Ltd is increasingly partnering with luxury beauty brands to attract consumers to higher-value services as competition intensifies in the fast-growing salon-at-home ... Read More


Beyond the blue: Levi's broadens its India bet

Bengaluru, Aug. 23 -- Levi Strauss & Co. is looking to get Indian consumers to spend more across their wardrobes, expanding beyond its core jeans business into women's apparel, non-denim and premium p... Read More


Legacy fashion brands stitch new labels for Gen Z

Bengaluru, Aug. 20 -- India's legacy apparel brands are taking different routes to win over Gen Z. Some are extending familiar labels with youth-focussed sub-brands, while others are starting afresh w... Read More


Wipro Consumer Care bets on digital-first skincare brand with Dermatouch acquisition

Bengaluru, Aug. 18 -- Wipro Consumer Care & Lighting has acquired a 60% stake in skincare brand Dermatouch for an enterprise value of Rs.387.5 crore, marking its entry into digital-first brands as it ... Read More


Milk-based drinks emerge as a new growth frontier

Bengaluru, Aug. 14 -- Consumer goods companies are increasingly looking to milk the potential of 'white gold', betting on one of the fastest-growing segments of India's ready-to-drink beverage market:... Read More


Rising dairy costs leave sweet makers in a bind

Bengaluru, Aug. 11 -- As India nears its peak festive season, a price dilemma is simmering in the country's mithai kitchens. Squeezed by costlier milk, ghee and butter, confectioners from Kolkata's Sw... Read More


Titan sees jewellery demand rebound despite high gold prices

Bengaluru, Aug. 7 -- High gold prices briefly slowed demand for plain gold jewellery towards the end of July as consumers waited for prices to settle, but overall business remained positive, Titan man... Read More