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The strategist plays between the lines

New Delhi, June 20 -- At a drinks break somewhere in the American heat, Mauricio Pochettino did something that, two decades ago, might have looked like a man checking his phone at a funeral. He opened... Read More


Resist influence: Think twice being adopting the HUL influencer playbook for online market outreach

New Delhi, April 30 -- That Hindustan Unilever Ltd (HUL) has a network of 300,000 'influencers' at work for its marketing department, as declared in April by Unilever CEO Fernando Fernandez, has quick... Read More