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New OTTs emerge for niche, regional audiences

new delhi, May 28 -- Despite the abundance of streaming and short-video platforms in India - both foreign and domestic - media and entertainment companies continue with new launches focused on regiona... Read More


Old hits and IPL screenings offer buzz, but not cash for cinemas

New Delhi, May 28 -- As the Bollywood pipeline ran dry, cinemas had turned to re-releases of older hits and screenings of live events like cricket matches to draw footfall. However, their contribution... Read More


Video streaming platforms want to know you better

New Delhi, May 27 -- Video streaming platforms are enhancing their personalisation algorithms to keep viewers hooked, including with bespoke home pages, not just to get users to subscribe and discover... Read More


JOJO, Chull among new OTT platforms serving culturally rooted content to niche, regional audiences

New Delhi, May 27 -- Despite the abundance of streaming and short-video platforms in India - both foreign and domestic - media and entertainment companies continue with new launches focused on regiona... Read More