Publication

Byline

The campaign is over, but who is communicating the institution?

DAR ES SALAAM, Oct. 9 -- OVER the past several weeks, I have used this column to reflect on public communication campaigns, drawing from some of the experiences and lessons I have gathered during my y... और पढ़ें


Why public communication campaigns must be strategic - Part IV

DAR ES SALAAM, Oct. 2 -- FOR the past three weeks, I have been making one argument in different ways. A communication campaign is not a collection of activities. We must understand people before spea... और पढ़ें


Before TV screens went dark: The untold story of Tanzania's digital migration campaign (Part Two)

DAR ES SALAAM, Sept. 4 -- LAST week, I left readers in a conference room at Kunduchi Hotel where a simple question, “Why are we rushing?” captured the uncertainty surrounding Tanzanias dec... और पढ़ें


Before TV Screens Went Dark: The untold story of Tanzania's digital migration communication campaign (part one)

Dar es Salaam, Aug. 28 -- “LEADERSHIP communication does not begin when leaders speak. It begins when they create the confidence for others to speak first.” We were gathered at Kunduchi H... और पढ़ें