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Digital gadfly. Does Claude have grey hair?

New Delhi, Nov. 2 -- Not too long ago, the Head of Marketing was in his late forties. He wore a suit, sat in a cabin with a PA outside who knew everything, and was deeply suspicious of anything that b... Read More


Arjuna, the Gita and Gen Z

New Delhi, Oct. 29 -- Gen Z questions everything. It asks, why this degree? Who profits from this business? Who made this the rule? A title, a designation, or a "Because I said so" no longer ends the ... Read More


Digital gadfly. How Mark Rothko beat the Instagram algorithm

New Delhi, Oct. 5 -- For the last few weeks, I have been trying to understand the social media algorithm. I have been reading Dan Koe on the attention economy and Kane Kallaway on virality. I started ... Read More


Digital gadfly. Why does India's food safety system need a Clint Eastwood?

New Delhi, Sept. 7 -- Between May and July this year, Tukaram Mundhe, a 2005 batch IAS officer from Beed, Maharashtra, reportedly walked into 3,137 restaurants, issued 764 improvement notices, and shu... Read More


Digital gadfly. Calling out the creator economy

New Delhi, Aug. 10 -- The creator economy is about 99 per cent hot air. One per cent is really good, much like one per cent of anything is. A few weeks ago, I was moderating a panel discussion on 'Cre... Read More