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Digital gadfly. Cannes dichotomy: The lion and the login screen

New Delhi, July 13 -- This year's Cannes Lions handed its Film Grand Prix to an advertisement for Anthropic's Claude, an AI assistant whose promise is that it won't show you ads. There was something i... Read More


Digital gadfly. The cockroach brief: Why virality is not a marketing strategy

New Delhi, June 15 -- For roughly two decades - ever since "viral" migrated from epidemiology into digital marketing around 2007 - I have been the most unpopular person in the room whenever the word c... Read More