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AI redefining distribution strategy toward platform-led partner ecosystem

India, April 14 -- Artificial Intelligence is reshaping the distribution landscape, pushing the ecosystem beyond transactional product supply toward strategic enablement of AI-led solutions. Zakir Hus... Read More


AI transforming channel partner business models toward solution-led growth

India, April 13 -- Artificial Intelligence is accelerating a structural shift in the IT channel ecosystem, transforming partner engagement models from product resale to solution-driven outcomes. Gurpr... Read More


Freshworks partner strategy highlights shift toward AI-led SaaS consulting ecosystem

India, April 13 -- The evolution of AI-powered enterprise software is redefining how channel partners engage across the customer lifecycle. Freshworks is positioning its partner ecosystem to move beyo... Read More


Scalefusion strengthens UEM and Zero Trust strategy through partner ecosystem

India, April 9 -- Unified Endpoint Management (UEM) is evolving beyond device control towards identity-centric security, compliance automation and Zero Trust frameworks. Scalefusion is positioning its... Read More


Hybrid data storage and AI infrastructure driving mid-market growth in India

India, April 9 -- As artificial intelligence adoption accelerates across industries, the demand for reliable data infrastructure is increasing rapidly. Organisations are generating large volumes of da... Read More


BITA 12th AGM marks leadership transition and channel ecosystem momentum

India, April 8 -- The 12th Annual General Meeting of the Bihar IT Association concluded successfully on 6 April 2026 at Ambition Sresth Mall, Patna, bringing together members of the regional IT channe... Read More


Apple at 50: ecosystem thinking reshapes India's reseller experience

India, April 7 -- There are technology companies that build products. Then some companies shape behaviour. Apple belongs firmly in the second category. As Apple completes 50 years, the story is not j... Read More


Satyendra Pasalapudi named as digi edZe CEO to drive AI-led enterprise transformation

India, April 7 -- The appointment of Satyendra Pasalapudi as CEO of digi edZe signals a strategic push towards AI-driven enterprise transformation, multi-cloud intelligence and next-generation digital... Read More


AI Infrastructure and hybrid cloud driving channel evolution in India: Lenovo insights

India, April 6 -- As enterprise AI adoption expands across industries, technology vendors and channel ecosystems are increasingly focusing on building integrated infrastructure, hybrid cloud capabilit... Read More


14 Years of ASIRT: Strengthening India's technology partner ecosystem

India, April 6 -- For 14 years, the Association of System Integrators and Retailers in Technology (ASIRT) has acted as the glue for the partner ecosystem. Recently, ASIRT marked its 14th anniversary w... Read More