Truecaller Ads Launches 'Call-to-Cart', a New Commerce Surface Built on the Communication Layer
Indonesia, June 18 -- Today, Truecaller Ads announced the global launch of Call-to-Cart, an AI-backed intelligent commerce solution that transforms everyday communication moments into seamless commerce experiences. Every additional click between ad exposure and checkout increases the likelihood of consumer drop-off. Yet most mobile commerce journeys still require users to navigate multiple screens, search for products, and switch between apps before completing a purchase. Built around Truecaller's unique position as the world's leading communication platform, Call-to-Cart enables brands to connect with consumers during two of mobile's most attentive moments: when a user receives a call and immediately after a call ends. By combining these...
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