Indonesia, Oct. 15 -- a 63 rd Anniversary campaign inviting customers to embrace their individuality, experiment with flavor and make every cup their own.

The Coffee Bean & Tea Leaf (R) was founded in 1963 with the belief that everyone deserves to find their own flavor. Make It Yours is the 2026 expression of that founding ethos. Everyone has their own coffee and tea rituals, preferences, and quirks - and this campaign celebrates that personal connection, fusing CBTL's heritage of craft with exciting new flavor combinations that customers can make uniquely theirs.

"Make It Yours" will unfold across three phases:

Kindling Brand Love

The campaign opens by placing the people who have shaped The Coffee Bean & Tea Leaf (R) at the heart of ...