Purwokerto, C Java, April 17 -- The Indonesian Ministry of Tourism is encouraging the creation of creative social media content to promote positive regional tourism branding amid fierce competition.

Speaking at a workshop here on Friday, Head of Communications and Marketing Development at the Ministry of Tourism, Moriska Hapsari, highlighted the strategic role of the younger generation in promoting regional potential through engaging digital content.

According to her, tourism development should not only focus on destination growth but also on ensuring these locations are widely recognized and maintain a strong brand image in the minds of travelers.

In this regard, the ministry is focusing on the Wonderful Indonesia branding by increasi...