Indonesia, April 28 -- Rome--(ANTARA/Business Wire)-- Microsoft and Postel, a Poste Italiane Group company , announce an evolution of their collaboration and of the agreements they have signed for the digitalization of Italian businesses, welcoming Audiencerate as technology partner in the Data and Direct & Digital Marketing space.

The agreement provides for the distribution of an integrated platform that combines Postel's omnichannel physical-and-digital communication capabilities with Audiencerate's data intelligence functionalities and Microsoft's AI and Cloud solutions .

The solution enables SMEs to leverage and activate their own data across the entire customer relationship lifecycle, automating and orchestrating omnichannel commun...